A guide to
Arrange a table that shoppers can read, staff can work, and weather will allow.
Start here
Retail display rules were written for stores with shelves and overhead lights. Here is how they translate to a 10-by-10 canopy: height and tiers, the front edge, color, abundance, sightlines from across the aisle, coverings, and a clear place to pay, plus an exercise for seeing your booth the way a stranger does.
· 10 min read
A shopper who cannot find a price often walks instead of asking. What the three signs every booth needs should say, how big the letters have to be, what survives weather, and the point-of-sale placards some states require by law.
· 7 min read
How markets are organized and why it changes what they ask of you, how to read a rulebook before you apply, what fees, insurance, and sales tax involve, what to bring, how the first morning runs, and how to judge the numbers after a month.
· 14 min read
A pop-up canopy is a sail with a price tag. What markets require for weights and how to attach them, when to drop the tent, how to keep product dry and cold food cold, and how you hear when a market calls it off.
· 8 min read
