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United Farmers Market

    Type to search published guides, recipes, and state resources.

    The reference library

    Good food. A workable business.

    Start with the question in front of you. Each subject brings together a foundational guide and practical reading for the next step.

    5 useful reads

    Selling online →

    Turn a product list into clear orders, pickup windows, and a repeatable handoff.

    4 useful reads

    Packaging →

    Choose packaging that protects the food, travels well, and fits your costs.

    4 useful reads

    Labeling →

    Understand label basics, then confirm the wording and details your state requires.

    8 useful reads

    Marketing & naming →

    Build a recognizable business and give customers a useful reason to return.

    1 useful reads

    Product photography →

    Use window light, a phone, and consistent framing to show what customers receive.

    4 useful reads

    Social media →

    Make posts useful: show the food, state the price, and explain how to order.

    4 useful reads

    Booth setup →

    Arrange a table that shoppers can read, staff can work, and weather will allow.

    3 useful reads

    Payments →

    Plan a checkout that works at the table and account for the cost of every sale.

    3 useful reads

    Customer retention →

    Keep the next visit simple, from reliable products to clear pickup instructions.

    Put the reading to work

    Calculate a price, plan your inventory, or print a market checklist.

    Open the seller’s workbench →