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United Farmers Market

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    Market inventory planner

    Turn an attendance estimate into a working production range, with prepaid orders and your own capacity kept visible.

    Your worksheet

    The starting values are examples. Replace them with your own numbers. Calculations stay in your browser.

    The share of all visitors who might buy from you.

    Example estimate

    32–62

    Units in your low–high scenarios, including promised orders

    After reserving promised orders, capacity leaves 48 units for walk-up customers.

    Your high scenario exceeds capacity by 2 units. Plan for a sellout or change the menu and capacity; do not promise this estimate.

    Scenario = visitors × purchase rate × units per buyer + promised units. These are planning assumptions, not a forecast or a recommended conversion rate.

    How to use this resource

    • Use the organizer's attendance estimate as a starting point. Attendance is not the number of people who will pass your booth or buy your products.
    • Choose low and high purchase rates as scenarios, not industry benchmarks. Compare them with your own sales after each market.
    • Enter orders already promised separately, then reserve that stock before putting out the walk-up display.
    • Capacity is the number you can safely make, pack, transport, and sell. The planner flags a shortfall instead of hiding commitments.
    • After the market, record units made, sold, sampled, and left. Add weather and selling hours so your next estimate has context.

    Questions about permissions or labels? Start with the state resource desk.

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